2020 • Citi Bike NY

Agency & AD: McGarrah Jessee

When New York City shut down, New Yorkers needed a feeling of control.
With Ride Up, we turned everyday bike rides into acts of resilience and optimism. 
The campaign greeted New Yorkers with a marquee placement in Times Square and others across the city to position Citi Bike as a symbol of positive progress for neighborhods slowly coming back from the brink. 

Docking stations

Instagram Feed, Stories and Stickers, animated by  Mathieu Maillefer

Times Square NASDAQ & Reuters screen (moving images, animated by Mathieu Maillefer)

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