2020 • Citi Bike NY
When New York City shut down, New Yorkers needed a feeling of control.
With Ride Up, we turned everyday bike rides into acts of resilience and optimism.
The campaign greeted New Yorkers with a marquee placement in Times Square and others across the city to position Citi Bike as a symbol of positive progress for neighborhods slowly coming back from the brink.
With Ride Up, we turned everyday bike rides into acts of resilience and optimism.
The campaign greeted New Yorkers with a marquee placement in Times Square and others across the city to position Citi Bike as a symbol of positive progress for neighborhods slowly coming back from the brink.
Instagram Feed, Stories and Stickers, animated by Mathieu Maillefer
