CITI BIKE - RIDE UP NEW YORK

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2020 • Citi Bike NY
Agency & AD: McGarrah Jessee

When New York City shut down, New Yorkers needed a feeling of control. With Ride Up, we turned everyday bike rides into acts of resilience and optimism. The campaign greeted New Yorkers with a marquee placement in Times Square and others across the city to position Citi Bike as a symbol of positive progress for neighborhods slowly coming back from the brink. 

Website Citi Bike



Docking stations



Instagram Feed, Stories and Stickers, animated by  Mathieu Maillefer



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