-2020 • Citi Bike NY
Agency & AD: McGarrah Jessee
When New York City shut down, New Yorkers needed a feeling of control. With Ride Up, we turned everyday bike rides into acts of resilience and optimism. The campaign greeted New Yorkers with a marquee placement in Times Square and others across the city to position Citi Bike as a symbol of positive progress for neighborhods slowly coming back from the brink.
Website Citi Bike
Instagram Feed, Stories and Stickers, animated by Mathieu Maillefer